Oriflame announced at a press conference in Istanbul last Friday that tennis ace Caroline Wozniacki will be its first charity ambassador.

Oriflame’s charitable mission is to empower children through education, so they can change their lives for the better and fulfil their dreams. The reasons behind this belief in education are the compelling facts: for every year of education, wages increase on average by 10%. Moreover, educated mothers educate their children, helping to break the poverty cycle.

Oriflame’s charity work is an extension of its business philosophy. Oriflame provides an earning opportunity to millions of women. And when women earn money, 90% of them reinvest that money into their families, creating a positive socio-economic impact.

Caroline will support Oriflame’s charity mission globally, taking part in some awareness and fundraising activities, including visits to Oriflame’s local charity partners. Caroline will also promote the iconic Oriflame charity bracelet.

“Caroline personifies what our charity work stands for. As a young woman who has used the opportunities available to her to fulfil her dreams, she’s an inspiration to many,” said Magnus Brännström, CEO and President at Oriflame. “We’re delighted to welcome Caroline as our first charity ambassador, and look forward to working with her as our charitable work develops and touches more lives around the world.”

“I’m proud to be Oriflame’s first charity ambassador. Oriflame is making a real difference in communities around the world and I look forward to helping spread the message about this important cause. I will wear the Oriflame charity bracelet as a reminder of the children whose lives are changing for the better,” said Caroline.

The partnership begins in Turkey where Caroline has visited the Educational Volunteer Foundation in Istanbul and held a short tennis lesson for the children there.